Make Your Own Havaianas 2016 is turning Japanese!
There's no denying that flip flops are everyone's best friend come Summer. It's the perfect companion when hitting the beach, when running errands on humid summer afternoons or even when travelling- when closed toe shoes are darn too hot given the intense summer heat.
And because your flip flops need not be boring, Havaianas is bringing once again their Make Your Own Havaianas nationwide campaign. It is the biggest and most anticipated customization event in the country. From April 22 to May 1, step into a celebration of self-expression and creativity inside All Flip Flops SM Seaside City at the lower ground floor of the mall’s Mountain Wing and mix and match buttery-soft, colorful soles with vibrant straps and fun pins.
Havaianas was born in Brazil in 1962, but an interesting fact is that the very first flip-flop was inspired by the Zori, a type of Japanese sandal made of fabric straps and rice straw roles. Today, Havaianas flip-flops show marks of these iconic rice patterns, making it a fusion of eastern Zen and western joy.
Each year, MYOH highlights a destination or theme that celebrates its heritage or encapsulates the ‘always summer’ state of mind and on its 11th year, it is its Japanese roots that MYOH pays tribute to, from this year’s 2016 limited edition commemorative sole inspired by Shibori, a Japanese fabric-dyeing technique, to its selection of kawaii pins. With Japan being an all-time favorite summer destination of Cebuano Havaianaticos, embellishments such as the The Sakura, Ramen, The Japanese Fan, The Empress, The Zori, Ninja and statement pins, among others celebrate the love for travel and the land of the rising sun’s unique lifestyle and influence on today’s pop culture.
I tend to take a whooole lot of time trying to decide what color I should get and which strap would look good with what so I assembled my pair virtually via http://myoh.havaianasphilippines.com/ to see how my customization would turn out. I can't decide between a commemorative sole or a turquoise/teal one so I made two and will make the final decision tomorrow!
Let your creativity bloom like the season’s cherry blossoms and share your Make Your Own Havaianas experience at #MYOHCEBU2016 and #MYOH2016. For more details, check out Havaianas Philippines on Facebook and @Havaianasphils on Instagram and Twitter. You may register online and try out the many ways you can personalize your flip-flops.
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