May 17, 2013

A fresh new style and a whole new look. Shoppers and fashionistas have a lot of exciting surprises to look forward to as The Maze Hipzone prepares to launch a total 360o campaign for the brand.

The Maze Hipzone moves forward with the latest fashion trends, catching up with international brands while still keeping in touch with Cebuanoʼs price platform. “For years, weʼve never really done anything to promote our brand. Maze Hipzone has been in Ayala Center Cebu for some time now and people still have no idea about the stores and offerings. We have a wide variety of clothes, accessories and even gadgets. There really is something for everyone at The Maze.” says Proprietor Carolyn Tan.

To kick off the brand revival campaign, Maze Hipzone is set to launch the Spring Summer Campaign. According to stylist Eden Villarba-Sabolboro, “We want to completely leave the clichéd island summer look behind. Weʼre saying goodbye to the typical sundresses, maxi dresses, wooden wedges, floppy hats and flowery prints. Cebu is becoming a cosmopolitan haven where people of all ages are exploring different styles. Our Spring Summer Campaign represents the different looks and fashion combinations that can suit any occasion and preference”.

The Spring Summer Campaign features up-and-coming models Ann Sophie Muller, Gazzini Ganados and Bjorn Lundqvist with photography by Archell Vergara, art direction and styling by Eden Villarba-Sabolboro, MUA by Chaddy Pantaleon and videography by Thaad Sabolboro. Even the venue for the shoot follows the new direction of Maze Hipzone. “We purposely shot at the newest hotel in Cebu City because Summer in Cebu is really no longer about just the beach. Cebuʼs fashionistas are now very in tune with the cityʼs bustling night life and street culture and this has become an essential part of their lifestyle,” adds Eden.

The campaign focuses on different looks that best represents Cebuʼs fashion style: flirty and feminine, edgy and street, laid-back and casual and everything in between. The Maze HIpzoneʼs newest tagline describes the campaign and brandʼs new direction. “After exploring all the different stores and products within Maze with Eden, we realized that there really is something for everyone, whatever their style preference is. Thatʼs how we came up with the tagline ʻFor the STYLE Generationʼ, ” says Copywriter and Creative Consultant Carla Adlawan. 

Itʼs all really a matter of discovery and looking closely at the different stores in order to find the best style that suits you. Cebuanos today are more fashion savvy and trend conscious than ever before, especially the younger kids! With that, Iʼd like to think that this really is the beginning of Cebuʼs Style Generation.”

Visit The Maze Hipzone today at the 3rd Level, Ayala Center Cebu and Abreeza Mall Davao or contact (032) 415 8155. For updates, promos, freebies and more, like The Maze Hipzone on Facebook:


  1. Oh wow, loving this fresh new line. That floral white skirt is so chic and bold!

    Trendy Teal



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